G.O.A.T. Foods adds year-round military discount through Military Connect

Military Connect and G.O.A.T. Foods have launched an exclusive 20% year-round discount for U.S. service members, veterans and military families across six direct-to-consumer brands. The offer covers licorice, caramels, taffy, pretzels, chocolate and cashews, and is designed to make the brands’ gifts and treats more accessible to the military community.

Why it matters: - The partnership gives the military community a standing discount instead of a one-day holiday promotion. - Eligible customers can save on everyday treats, gift items and care packages across six G.O.A.T. Foods brands. - The offer reaches active-duty service members, veterans and military family members.

What happened: - Military Connect and G.O.A.T. Foods announced an exclusive partnership on Aug. 26, 2026. - The deal provides 20% off across six direct-to-consumer brands. - Eligible brands are Licorice, Caramels, Taffy, Pretzels, Chocolate and Cashews. - Eligibility is confirmed through Military Connect before shoppers return to the brand site, where the discount is applied automatically to qualifying items.

The details: - Eligible shoppers can access the offers through Military Connect, though the discount links are hosted on each brand’s site. - Licorice offers the discount at www.licorice.com/pages/military-connect. - Caramels offers the discount at www.caramels.com/pages/military-connect. - Taffy offers the discount at www.taffy.com/pages/military-connect. - Pretzels offers the discount at www.pretzels.com/pages/military-connect. - Chocolate offers the discount at www.chocolate.com/pages/military-connect. - Cashews offers the discount at www.cashews.com/pages/military-connect. - G.O.A.T. Foods describes its brands as a family of direct-to-consumer food and gifting companies built around distinctive domain names. - Military Connect is a free membership platform for the U.S. military community that offers discounts, benefits, resources and services.

Between the lines: - The companies are positioning the program as a long-term recognition effort, not a seasonal campaign. - Kevin Sullivan, Military Connect founder and CEO, said the partnership fits the platform’s “Every Day is Veterans Day” message. - Jonathan Packer, co-founder and president of G.O.A.T. Foods, said the company wanted a meaningful way to thank the military community with an all-year discount. - The collaboration also broadens Military Connect’s network of consumer-facing perks while giving G.O.A.T. Foods access to a defined audience.

What's next: - The discount remains available year-round for eligible customers. - Military Connect and G.O.A.T. Foods signaled the partnership is part of a broader effort to build an ongoing relationship with the military community. - Military Connect will continue routing users through its secure eligibility check before discounts are applied on participating brand sites.

The bottom line: - The new deal turns a standard retail discount into a permanent perk for the military community across six specialty snack and gifting brands.